Blake Shelton teamed with Smithworks Vodka to host an industry-only karaoke competition at WannaB’s Karaoke Bar on Lower Broadway last night (June 6).
In addition to treating guests to free-flowing Smithworks Vodka drinks, sliders and fried chicken tenders, Blake found a comfy spot in a leather chair so he could watch—and judge—the karaoke competition between industry insiders. Today show host Hoda Kotb got the evening kick-started with a rendition of Blake’s 2013 No. 1 hit, “Boys ’Round Here,” before other journalists and PR execs took the stage.
“I don’t know if you’ve heard or not, but I do [drink], and vodka’s my drink,” said Blake with a grin. “[When Smithworks Vodka] was about to launch this company, they were looking for a partner in it also. I think once we had one meeting and talked about it, it was a no-brainer because I got to taste Smithworks, and obviously I loved it or I wouldn’t be here talking about it. But the thing I think that really struck me about it is where it comes from, and it’s made right there in Fort Smith [Arkansas], using [corn] from farmers in a few states in Oklahoma, Kansas [and Missouri], and it just felt like home. It’s crazy, because it literally feels like it was meant to be, for this partnership to happen, and so far it’s going better than I think any of us anticipated.”
Check out NCD’s photo gallery of the night’s events.
photos by Jim Casey