Gildan Underwear Sacks Spokesman Blake Shelton in New Advertising Campaign

Gildan Underwear Sacks Spokesman Blake Shelton in New Advertising Campaign

Blake Shelton has been sacked.

Gildan Activewear rolled out a new advertising campaign this week that does not feature Blake, who has been Gildan’s underwear spokesman since 2015.

The ad agency that created the new campaign, O’Keefe Reinhard & Paul, inherited Blake as a spokesman when they came aboard in 2016. The new campaign is pushing the slogan “Not Your Dad’s Underwear,” and will feature spots on television, radio, online and Tinder.

Check out Gildan’s new Blake-free commercial below, which features a couple of “dads” sporting a pair of old-school undies.

Daily Dose

Celebrate the USA

Celebrate the USA

Old Dominion will deliver some fireworks of their own on July 4 as they co-host Westwood One’s four-hour holiday special, Celebrate the USA. Stations can air the show between July 4 and July 7, 6 a.m. to midnight. Check your local listings for air times.