Keith Urban Gets Creative and Shirtless for Ripcord World Tour

Keith Urban Gets Creative and Shirtless for Ripcord World Tour

The music business is a crazy and competitive world and artists are constantly being challenged with developing new ways to market themselves, their music and their tours. Props to Keith Urban for utilizing one of his favorite forms of artistic expression—tattoos—to promote his upcoming Ripcord World Tour.

In a new video, Keith not only gets “inked” with the tour dates, he gets an impressive piece of art on one of the bare spots on his bare torso.

Pay close attention though. The artist, designer Jody Steel, isn’t actually tattooing Keith, but is instead using markers for this living, breathing tour poster. Jody, an artist from Los Angeles, uses body paints and markers to create lifelike, but not necessarily permanent, body art.

Daily Dose

Music Event of Summer

Music Event of Summer

Thomas Rhett and Kelsea Ballerini will once again co-host CMA Fest’s prime-time TV concert special on ABC on Aug. 4 at 7 p.m. CT.