How big was the recent made-for-TV movie, Dolly Parton’s Coat of Many Colors? Big enough to prompt NBC to put it on the schedule again.
NBC announced that it would re-air the movie on Christmas Day, Dec. 25, at 9 p.m. ET. They based the move on the blockbuster ratings the movie garnered when it initially aired on Dec. 10. Dolly Parton’s Coat of Many Colors was the most-watched television movie of the four major broadcast networks in more than six years, with 13 million viewers.
The movie was taken from events in Dolly’s childhood in the mountains of East Tennessee. It also received rave notices from reviewers and critics around the country.
“I hoped to bring some families together so they could sit and watch a movie like this,” Dolly said in a statement. “I’m so blessed and thankful for everyone who watched and I hope this story reaches many, many more when NBC shows it Christmas night.”